The time has come for Web design to be respected as an industry.
In the UK alone, 150,000 Web designers work without fundamental
support to run their shops. In the wake of enormous new media uncertainty
since 2001, clients’ Web-based strategy has not given them
the return they expected or deserved. Designers are ready to shake
off the misconception that the Internet is a free-for-all. Expertise
has become lost in the declining trust of the medium.
Web design must unite utility, aesthetics and commercial sensitivity.
Web sites must give the user easy access and clear communication
of the client’s message, and target the clients’ stakeholders
at optimal cost. These are the standards to which all commercial
Web sites must be held.
The Web design industry needs a dynamic, independent body to train
new designers, create industry standards, and provide support for
independent designers and design firms.
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